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TINA TIAN
Chips Packaging Design
This is a packaging design I did for the imaginary brand Crunch Crackers. They are chips company that sells healthy chips that uses low salt. Their target audience are more towards middle age to elderly who wants to eat healthy snacks. Therefore, I decided to go with a vinatege look that attracts mature audience.
Software
Illustrator
Year
2022
Initial Design
The initial included chips and did not include the cartoon filters. But this look too similar to its competitators so we need to add something that'll make them stand out.
Thus I added cartoon filter to the image in photoshop except a few of the chips to make them stand out.
Product Variations
Final Packaging
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